Lidl store customers across the country have the opportunity to purchase the entire Christmas store for just €1 as part of the chain’s annual Trolley Dash fundraiser.
Lidl shoppers can purchase a €1 ticket to enter the « Supermarket Sweep » pattern around the Lidl store, filling their cart with as much Christmas shopping as possible in two minutes.
Previous winners who toured the stores managed to get hundreds of euros’ worth of groceries.
This year marks the seventh Lidl Trolley Dash. Since the first launch, the fundraising foundation has raised more than 1.7 million euros for charity.
Owen Keough, Head of Corporate Social Responsibility at Lidl Ireland, said shoppers are entering a « win-win situation ».
All proceeds from this year’s Trolley Dash tickets will be donated to Lidl’s charitable partner, Jigsaw, an Irish youth mental health charity across the country.
“Not only are you helping a vital service, but you can be the lucky shopper who will have the chance to win an entire Christmas food store,” Keough said.
Irish presenter Brian Dowling was promoting the fundraiser and said he was « delighted to be involved » in this year’s Lidl Trolley Dash launch.
“Who wouldn’t take the opportunity to rush through the aisles of an empty supermarket, scrambling for everything we can in two minutes?” he said.
« The trolley is great fun and a great way to support the Jigsaw Youth Mental Health Charity. »
One winner will be chosen in each Irish Lidl store. From Dingle to Donegal, Lidl shoppers across the country can enter to participate when tickets go on sale starting Saturday, November 13.
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