décembre 6, 2021

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Shoppers encouraged to buy Irish on Black Friday

December 8th, an important date on the retail calendar, was the traditional day for country people to venture into town to do their Christmas shopping.

The festive atmosphere, twinkling lights and a visit to Santa Claus marked the start of the Christmas trading season in Ireland.

However, shopping patterns have changed dramatically and Black Friday has replaced December 8th in the retail calendar.

Black Friday is the biggest shopping event of the year in the United States, and it falls the day after Thanksgiving. The sales event is on November 26 this year

The name Black Friday is believed to come from the time the accounts were manually recorded, with profits in black ink and losses in red ink. Stores « go black » the day after Thanksgiving as shoppers enjoy discounts on sale.

Imports from the United States have been accepted by Irish businesses and consumers alike, and while businesses want their accounts to be « black, » they want consumers to think green and buy Irish.

Google searches for « Black Friday » are up in Ireland, up 138% from last year. In addition to searching for what to buy, Irish shoppers are also keen to shop locally with searches for « near me » increasing by 50%.

It’s a good omen for Irish businesses on the mission to turn Black Friday green.

Irish businesses of all kinds offer Black Friday deals from Aer Lingus’ Black Fly Day discounts to the Go Anywhere Irish hotel gift card, while IKEA encourages « thoughtful consumption » with its buy-back and resale offer.

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One reason Sales Day is now such an important date for Irish shoppers, according to Austin Hughes, an economist at KBC Bank Ireland, is the legacy of the financial crisis and a reaction to the era of ‘obvious consumption’ that preceded it.

« One related development has been a more strategic approach to only buying expensive items at specific times when they are on offer. »

Big-ticket items are a big draw this Black Friday which is why the likes of DID Electrical and Harvey Norman have stopped their Christmas ads, focusing on next week’s Black Friday event instead.

Hughes also said that rising inflation and a desire to forget about the pandemic « will likely increase the tendency toward temporary ‘treat yourself’ moments. »

A relatively new Irish website that hopes people will treat themselves to Irish products is Croía Ireland. Over 180 companies offer over 1,000 Irish-made products on the site.

It was created by Ciara Hennebry on November 25 last year and celebrates its anniversary with Black Friday deals.

« We are choosing to promote Green Friday this holiday season instead, » Ms Henbury said. « Green Friday aims to promote ethical consumption and entice people to shop local and small instead of investing their money in large multinational companies abroad. »

Another Irish-owned platform is Millies.ie, which sells skincare, hair and makeup products. It enjoyed 300% growth last year and Black Friday balances with playing a huge role in that success.

Joan Mahon, Managing Director of Millies, said, “We invested heavily in the Black Friday event last year and delivered a good return on investment. Black Friday is now our biggest shopping event of the year, and it has grown in importance in our promotional calendar every year.

“Although our Christmas store launched a few weeks ago, it is the Black Friday event that really kicks off the Christmas season for shoppers.” – Joanne Mahon

Kilkenny Design opens a new Christmas store in Kildare Village, creating 14 jobs.

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However, the family-owned Irish retailer was among the first to see the potential of Black Friday, and each year, it offers Irish designed and made products at discounts.

As founders of Champion Green, a national movement to encourage support for local businesses, Kilkenny is encouraging shoppers to support locals this week.

The Champion Green movement is a partnership of business and corporations that aims to support local SMEs and calls on consumers to « go green ».

Economist, Jim Bauer

Economist Jim Power has taken on an advisory role with Champion Green. He acknowledges that many Irish consumers will be tempted by online deals, many of them from overseas retailers, but « it is really important to the Irish economy and Irish society that Irish consumers make every effort to support local retailers, either through online purchases or in- someone with them. »

“When I go to a local store, I support producers of products, in-store staffing, businesses and services with which they in turn spend their salaries, down the chain. It is estimated that every euro spent in retail Ireland generates up to €2.50 in the economy.”

On the other hand, if 1 euro is spent online with an overseas retailer, that money is wasted on the Irish economy and produces no multiplier effect, Bauer said.

It also supports talented Irish design. The Contemporary Craft and Design fair returns to RDS from December 1-5 – the week after Black Friday.

Prior to that, she was offering 20% ​​off a wide range of products on her website giftedfromireland.com.

Exhibition of talented craftsmen and design at RDS

“It is more important than ever, after the strikes by Irish craft workers over the past 19 months, to support them and help them rebuild again,” said organizer Patrick O’Sullivan.

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“The Irish public has been fantastic at supporting local businesses during the various lockdowns. As restrictions ease, it is critical that people do not forget about their local business, which delivers equal – and in many cases greater – value for any of the major international offerings. »

« There is a big pivot behind local buying and Irish buying since Covid. Every time there is a crisis in the economy, the Irish tend to support their economy. »

Hopefully, this support will help turn Black Friday green this week.

Christmas shopping? Know your rights.